Email marketing is the modern way of reaching out to the target audience with personalized communication. In recent years, it has proven to be a game-changer in terms of spreading out a brand’s message to its targeted customers.
A technology-based approach such as the use of customer relationship management (CRM) can help a firm proficiently strategize its email marketing strategy. CRM comes in handy to manage customer’s profile, their emails, and several other aspects.
Read on to know what CRM email marketing is all about and the best ways to reap its benefits.
What Is CRM Email Marketing?
CRM email marketing refers to the method of using CRM software for running an email marketing campaign. It is a much-needed technique for a business that wants to expand its customer base for various reasons. Regardless of the size of a firm, it helps nurture a business relationship with both existing and potential customers.
The benefits of using CRM email marketing include the ability to send personalized messages, improve conversions, target accurate leads, and lead generation.
Here’s how email marketing in conjunction with CRM software can be helpful for both your business and customers.
7 Ways In Which CRM Helps Enhance Your Email Marketing
From the generation of leads to their conversion and monitoring, CRM software can aid your business in several ways. Apart from improving the retention rate of customers by 27%, the combination of CRM software and email marketing also leads to many other benefits.
For instance, it helps you minimize the duration of time spent on the conversion of leads into sales. Similarly, there are other such advantages of collaborating a CRM with a well-planned email marketing strategy. Such benefits include the following:
1. Email Personalization
The frequency with which targetted customers open marketing emails sent by a business firm reflects the former’s level of confidence and trust in the latter. With engaging content tailored to the specific news of clients, you can build a positive image in their minds.
A CRM helps segregate customers into various categories based on their interests. With an in-depth knowledge of specific interests and preferences, you can send personalized emails to your business prospects.
2. Market Segmentation
Market segmentation plays a vital role in the success of an email marketing campaign. It tells you which business prospects from your target audience would be interested in buying your products. Doing it manually can be hectic and tedious.
Instead, you can save a lot of time as well as ensure accuracy in market segmentation through the concept of CRM email marketing integration.
3. Focused Targeting
Though businesses try their best to generate leads, it doesn’t mean that the former gets to use the whole of the latter. For achieving earning or revenue-related targets, businesses need to identify those customers who are potentially profitable among the target audience. This sheds light on the reason for which most companies think of focused targeting.
By sifting through contacts and providing information about customer preferences and behavior, focused targeting will help you make informed decisions. If you put these decisions into action, you can ensure customer satisfaction. The latter plays a key role in the retention of existing customers.
4. Improved Lead Nurturing
Lead nurturing is a vital requirement for every business. However, it is easier said than done. The majority of businesses struggle to generate ample leads. This becomes clear in the Venture Harbour report generated a few years back.
Combining email marketing and a CRM is an effective strategy to nurture both traffic and leads. Along with it, the strategy also helps you to identify the issues that matter to your target audience the most. This way, you come to know about the pain points. By resolving the issues, you can win the trust and confidence of your leads plus nurture them.
5. Social Media Integration
This is the age of connectivity and social media. Unless the email marketing strategy of a brand involves social media, it cannot realize its full potential. Therefore, social media integration with an email marketing strategy is a must for companies.
The best way to do it professionally is to use a CRM. It will help you engage your potential customers. The more it happens, you have a higher chance of not only getting new business prospects but also converting them into sales to achieve your revenue generation goals. You can also monitor your social media messages and interaction.
6. Mass Email Sending
Every business organization that launches an email marketing campaigning wants to send as many emails to its clients at once as it can. Conventional methods may fall short of expectations.
But modern approaches such as sending mass emails to several customers at once through CRM software save time and ensure the proper delivery of emails to target customers. You can use an email API for this purpose.
7. Detailed Analytics
Detailed analytics help you to identify the sources from which you get the majority of leads. Also, you get to know about the variation in their engagement rates with the change in your content from time to time. You can plan the blueprint for email marketing accordingly.
To sum up, merging an email marketing strategy with a CRM is a must for gaining new customers and growing business revenue in this day and age. It can benefit your business in the abovementioned ways. If you haven’t included it in your scheme of things, consider doing it to reap its benefits.