Whether your website is new or you want to update it to compete with other law firms, it is important to use the right tools and SEO strategies to help your website rank higher on Search Engine Results Pages (SERPs).
One of the best ways to reach your target audience and grow your business is to optimize your law firm’s website for Google. To do this, you will need to work with a professional law firm SEO digital marketing services provider like ApricotLaw SEO who understands your firm’s SEO needs. Here is why you should optimize your site.
To Rank Higher in Search Results
Google is without a doubt the leading search engine on the internet. It holds more than 92% of the world’s search engine market shares. This means a good number of your clients and target audience are using Google to look for legal services. You want Google to know you exist and rank you among the best.
Google uses your website’s content to determine how you rank, generate leads, and help your law firm grow. Google’s main business is to connect a website with their right target and consumers with the right content.
To do this, it largely relies on text to predict if a website provides the best answer to a search query. If you have the right content, it will put you at the top. Once Google has recommended your website to a consumer, it will also watch how long the visitor stays on your website.
If a visitor takes more time on your website and can find what they were looking for, Google will recommend your website to more consumers. This means you will appear among the top results. If a visitor returns to Google to search again, you will not get many referrals, and you may not even appear on the first page of search results.
To Generate More Leads
Though ranking higher in SERPs is one of the best ways of generating leads, using other Google products is also essential. For example, reviews and referrals are also a reliable source of leads. To optimize your site for Google, you should also consider using and optimizing some of its products, such as Google My Business (GMB) and Google Reviews. Google loves its products, and using their products will give you some added advantage.
Why You Should Use Google My Business
GMB is the fastest way to gain more exposure in local Google search results and list your firm on Google Maps. Google will use the data on your GMB page to display your law firm’s average reviews, phone number, business hours, services, address, and more. This will help you reach potential clients near your fast.
To optimize your GMB listing, you should also add photos, write a keyword-rich description for your firm, connect to your social media profile and online reviews, and add a link to your site.
Why You Should Use Google Reviews
Using Google reviews will help optimize your site. 88% of consumers trust online recommendations and reviews. When you optimize your law firm’s website for Google by using Google Reviews, you will give your clients the best platform to post their reviews.
Getting more positive reviews will increase your online presence, help you rank higher, and build trust with your potential clients.
Get Help from the Best SEO for Law Firms Services Provider
Search engines like Google quickly notice websites that meet qualifications such as using the right keywords and keyword density, having Google Reviews, readability, great user experience, and quality content. Such websites tend to have a higher ranking than websites that are not optimized or are out of date. To ensure you get it right, hire the right experts to optimize your website for Google.