Choosing the perfect name for your kids brand- a guide for parents

Your child is your everything and you want to give them the world. You want to protect their innocence and give them the best start in life possible. So when it comes to choosing a name for their very own kids clothing line, you want to make sure it is absolutely perfect.

How do you go about finding the right name for your child’s brand? Here are 15 tips:

1. Keep it simple

A name that is easy to pronounce and spell will be easier for your customers to remember. It will also be less likely to get lost in the sea of other brands out there.

2. Make it personal

A name that has meaning to you and your family will be more special to you than one that doesn’t. It will also be more likely to stand out and be memorable to your customers.

3. Avoid using numbers or symbols

While they may look cool, they can be confusing and difficult for people to remember. Stick to letters and words that can be easily pronounced and spelled.

4. Keep it short

A name that is too long will be difficult for people to remember and may get lost in the shuffle. Stick to something short, sweet, and simple.

5. Avoid using common words

Common words are often overused and can make your brand seem generic. Choose something unique that will help you stand out from the crowd.

6. Brainstorm with family and friends

Get some input from the people who know you best. They may have some great ideas that you never would have thought of on your own.

7. Do some research

Before settling on a name, make sure to do some research. Make sure it isn’t already being used by another brand and that it doesn’t have any negative connotations.

8. Consider your target market

Who are you trying to reach with your brand? Keep them in mind when choosing a name as it will help you appeal to them more effectively.

9. Be aware of cultural considerations

If you are planning on selling internationally, be aware of any cultural sensitivity that might be associated with your chosen name. Avoid anything that could be considered offensive or insensitive.

10. Make sure the domain name is available

In today’s digital age, it is important to have a strong online presence. Make sure the name you choose is available as a .com domain before settling on it.

11. Consider your future plans

Will you be expanding your brand in the future? If so, make sure the name you choose can accommodate that growth. Avoid anything too specific or limiting.

12. Keep it versatile

You never know where your brand might end up. Choose a name that can be used in a variety of contexts and across different mediums.

13. Make sure it passes the radio test

Can you imagine hearing your brand name on the radio? If not, it might be too long or complicated. Stick to something that is easy to say and won’t get lost in translation.

14. Avoid using made-up words

While they may be clever, made-up words can be difficult for people to remember and pronounce. They can also be easily misspelled.

15. Get a second opinion

Once you’ve settled on a name, it’s always a good idea to get a second opinion. Ask someone you trust for their honest feedback before making your final decision.

Choosing the perfect name for your kids brand can feel like a daunting task, but it doesn’t have to be. By following these 15 tips, you can be sure to find kids business name ideas that are perfect for your brand.

Do you have any tips for choosing the right name for a kid’s brand? Share them in the comments below!


The perfect name for your child’s brand is out there. By following these 15 tips, you can be sure to find a perfect fit for your unique brand. Brainstorm with family and friends, do your research, and get a second opinion to make sure you are making the best decision for your business.