From the Yellow Brick Road to the Walk of Fame

The Wizard of Oz Lahr Garland Bolger Haley 1939

Jerry Maren, one of the original Lollipop Guild munchkins, was honored with a hand-and-footprint ceremony at the TCL Chinese Theatre on Sunday, the same day the Wizard of Oz premiered for the first time in IMAX 3D. The film originally premiered in this theatre in 1939 as well. During the ceremony, Jerry … Read more

The First American Fairytale

The First American Fairytale

It was a long road to Oz as we know it. In fact, the journey started in 1900, nearly 40 years prior to the premiere of the film. And it all began in the imagination of author L. Frank Baum who began the series that created the Land of Oz. His stories … Read more

The Wizard of Oz Promotion Machine: MGM’s Media Promotion Tornado

The Wizard of Oz Promotion Machine: MGM’s Media Promotion Tornado

Months before The Wizard of Oz was to be released in Los Angeles, MGM began a massive promotional campaign. Having spent over $3 million creating the film, MGM instituted a well-timed, comprehensive publicity plan to assure its success. In a pre-television era, where newspapers and magazines were the major advertising and promotional … Read more

The Wizard of Oz—Now in 3D for the First Time Ever!

The Wizard of Oz—Now in 3D for the First Time Ever!

Marking the 75th anniversary of The Wizard of Oz, Warner Bros. Home Entertainment (WBHE) will bring the cherished classic into the present and beyond with a brand new kind of magic: a stunning 3D version that will premiere theatrically and will be the highlight of the studio’s 75th Anniversary Collector’s Edition. “People … Read more

A Rubber Face for Rubber Legs

A Rubber Face for Rubber Legs

Everyone knows the faces of their favorite characters from The Wizard of Oz. Change one freckle, one mustache, or wrinkle and it would be immediately noticeable to true fans of this legendary movie. Interestingly, these faces we know so well often took on several incarnations in pre-production makeup testing before the familiar … Read more

Now That’s a Horse!

The Wizard of Oz movie poster

“What kind of a horse is that?” you may remember Dorothy asking as she and her friends rode through the Emerald City, watching the horse that pulled their carriage repeatedly change colors. “I’ve never seen a horse like that like before.” “No, and never will again, I fancy,” came the driver’s reply. … Read more

The Wizard of Oz and Its Audience

The Wizard of Oz and Its Audience

Prior to its national release on August 25th, 1939, The Wizard of Oz premiered in 1939 at the Strand Theatre in Oconomowoc, Wisconsin (August 12), Hollywood’s Grauman’s Chinese Theater (August 15), and New York’s Loew’s Capitol Theater (August 17). The New York premiere was especially notable because for a short time it … Read more

Oz Becomes a Part of American Culture

Oz Becomes a Part of American Culture

The Wizard of Oz officially became a part of American culture in 1956 when it made its television debut on CBS as part of the popular Ford Star Jubilee. The film was made in and promoted as Technicolor, yet American TV sets were still mainly black and white so most of the … Read more

Glowing Words for a Film that Still Shines Brightly

Glowing Words for a Film that Still Shines Brightly

Ever since its premiere in 1939, The Wizard of Oz has been a critically acclaimed motion picture. It was groundbreaking then and it remains a remarkable achievement in filmmaking to this day. One of the first reviews of the film appeared on August 18, 1939, in the New York Times, and was … Read more

Memorable Songs from a Memorable Movie

Memorable Songs from a Memorable Movie

Folks who see The Wizard of Oz often find themselves singing or humming many of the film’s delightful tunes for days and even weeks after viewing it. Small wonder since The Wizard of Oz is widely known for its musical selections and soundtrack. The terrific music and lyrics were written by the … Read more