The use of hashtag has become a social media phenomenon, especially on Instagram. When you browse posts and photos, it’s rare to see one without a hashtag included. The hashtag is originally called the pound sign. Its online use did not appear until it was used on Internet Relay Chat or IRC in the late 1990s. During that time, it was used to create and categorize groups. In 2007, the hashtag craze that we know today started when Chris Messina tweeted out to his followers, asking how they felt about using the pound sign to group conversions.
When the use of hashtag became popular, other social platforms also adapted them. And up until today, Instagram hashtags are still an effective way to get more views and as well as engagement in your posts. Did you know that a post that has at least one Instagram hashtag can average 12.6% more engagement compared to a post without one? It means that it is really worth creating a hashtag strategy for your brand, especially if you want to grow your account. This is also why there are many apps today that are helping people use hashtags, just like the LinkPeak social platform.
If you want to grow your followers, likers, and engagements on Instagram through hashtags, you’re in the right place. Today, we are going to tell you more about the power of using hashtags on Instagram.
Reasons Why Hashtags Are Important in Instagram
There might be a lot of jokes and humorous sketches on the overuse of hashtags, but when you use them properly, they are really an important part of digital marketing. For example, you can follow and engage with specific hashtags to stay updated on a current topic or trend. Aside from that, you can also make your own hashtag to promote a new product or service or search one to cut through the digital clutter and easily find what you are looking for.
If you want to know more about the uses of hashtags, here are some of the main reasons why they are important on Instagram:
Like in any other business, it is important to know who your competition is, how they advertise, or what they offer so that you will have an idea of how you can make your business a better choice. With this, you can use Instagram hashtags to research competitor accounts, their most popular posts, and as well as their most-used hashtags.
For example, if you are a graphic designer and you want to grow your business, then you can search Instagram for your competitors and discover the most used and popular hashtags on the “graphic design” topic. This can help you gauge an audience’s response to your competitor’s post and give you an idea of what works best and what does not for your own social media marketing.
Branding and Visibility
Hashtags can also help in creating good visibility that will enhance the success of your branding and vice versa. These two are essentially the most effective uses of hashtags on Instagram. If your business is new, you can use hashtags to expand your audience and increase brand awareness. This way, when users search for your brand, they will see relevant hashtags that you’re using, and when they search for specific hashtags, they will see your branded posts in the results. This can help you gain new followers and potential customers.
Whether your business is new or more established, you can always create and use your own hashtag for a product, service, or event you’re promoting. Aside from that, you can also encourage your followers and customers to use the hashtag when they buy or use a product or service you are offering. Creating your own hashtag will give you the chance to dominate that hashtag with your brand. And when you include that hashtag continuously to your posts, it does not only help increase your visibility but also help users begin to associate your business with that hashtag, which further establishes your brand.
One of the main reasons why hashtags have become popular on Instagram and as well as other social media platforms is because of their power to make marketers and businesses create targeted campaigns. This means that when you post about promotion and your followers used the same hashtag, then their followers can also use it and so on. Hashtags make great visibility for a campaign and help you reach your target audience by using relevant hashtags that you know your followers or customers are already following.
Aside from connecting you with your followers, using a hashtag to promote an even can also connect your followers with each other. And the traction a hashtag can promote before, during, and after an event is significant.
Since it’s easier now to search for breaking news, many political movements are also using hashtags for their cause. This works the same as even promotions. People utilize a hashtag to say that they are running a fundraiser event, and users share their posts before, during, and after.
Many businesses remain politically neutral. However, there are some that are unafraid to share their stance when it comes to political issues. And a lot of customers are also loyal to certain brands due to their political stance. Therefore, depending on your brand, it may be advantageous to use hashtags to show your support for the causes you believe in.
These are some of the reasons why using hashtags on Instagram is essential. If you have a business or an event you want to promote, you can certainly use hashtags to reach a wider range of audiences. And to help you with using hashtags effectively, you can also use tools like LinkPeak, which we mentioned earlier. It is a site that you can use to track single links that you share. Aside from that, it is also a link in bio tool that you can also use to make fully customizable landing pages with any destinations and widgets you need. This means that if you want to promote your website on Instagram, it is a very useful tool that you can use to make a landing page, which link you can place on your Instagram bio. You can follow the web resource https://linkpeak.io/ to check it out.
We hope the information we shared helped you in further understanding the power of using hashtags on Instagram.