The YETI brand for its uniqueness and durability, so you’d expect the same from their drinkware items. At first, you might be doubtful about buying one because it’s generally pricier than others. You might say, “it is just a tumbler.” But once you tried one, you’ll never go back to your cheap tumbler that doesn’t keep your office morning coffee hot. A YETI mug or tumbler can keep your beverage piping hot so you don’t need to reheat your coffee in a busy morning. When you’re out in the wilderness hunting or camping, you can rely on ice-cold drinks in the middle of the day as long as you put them in a YETI drinkware. Some can keep ice for more than 12 hours.
YETI Drinkware Models
The Yeti Rambler drinkware series is tough and can keep your drinks as cold or hot as science allows. Here are the features that all their drinkware share:
- Has 18/8 stainless steel construction, making it rust-resistant, dent-proof, shatter-proof and puncture-proof
- Double-wall vacuum insulation keeps cold drinks cold and hot drinks hot until the last drop
- No-sweat design keeps your hands from getting damp, hot or frostbitten when holding a beverage or drink
- Dishwasher-safe and BPA-free
These drinkware does really keep iced drinks cold and beverages like coffee and tea piping hot.
The Yeti Rambler Colster keeps cans and bottles cold long enough. It stands 4 7/8 inches high and can fit in 12 oz. cans and bottles. There is a twist-off, load-and-lock gasket that can secure your drink in place.. This stainless steel colster can be purchased in stainless steel and in different Duracoat colors, such as black, brick red, canyon red, charcoal, navy, olive green, sea foam, sky blue, Tahoe blue, white and in Texas custom state style.
Love drinking whiskey on a lowball glass? Keep it ice cold anytime, anywhere with the YETI Rambler Lowball. It’s 4 ½ inches high and can store 10 ounces of liquid. You can also bring your strongest coffee or any other drink to sip around the campfire, the docks or at the hunting lease. Unlike your usual bourbon glass, the Rambler Lowball will not shatter or leave a water ring on your table. The lid is shatter-resistant. It’s available in stainless steel and other Duracoat colors that are fade-, peel- and crack-resistant, such as black, brick red, LE coral, navy, olive, green, sand, seafoam, white and Tahoe blue.
The Rambler 14 oz. mug is the toughest camp mug out there. Whatever you want to put in it – coffee, oatmeal, porridge, soup, chili, ice cream or anything – it can keep it well-insulated. This mug is sold on YETI’s website without a lid (though you can buy it as an add-on), it is sold with a lid at the same price on Amazon as of writing. A word of warning though: this mug should not be used under open flame or external heat source as it may damage the vacuum seal. You can choose from its different color variants: stainless steel, black, white, brick red, pink, navy, olive green, seafoam and reef blue.
The YETI Rambler Tumbler in 20 oz. is a great companion anywhere. It brings you just the right amount of drinks to keep up wherever you are. It has a magnetic MagSlider Lid for additional barrier of protection to keep drinks contained. This also allows easy opening and closing. These are built tough to keep cool or hot while taking a beating at the back of a truck. This tumbler is available in stainless steel and in colors such as black, white, navy, sea foam, sky blue, charcoal, pink, harbor pink, LE coral, sand, brick red, canyon red, camo, olive green, reef blue and Tahoe blue.
The 30 oz. Rambler Tumbler is much like the 20z., only with more capacity and taller bottle. It also has a shape that makes it easier to handle. This tumbler stands 7 5/8 inches high and a lip diameter of 4 inches. It is available in stainless steel and in the same Duracoat colors.
If you’re a wine lover, the least thing you want is having your beloved wine glass break and shatter. With the Rambler Wine Tumbler, you can be assured that your drinkware won’t shatter. It measures 4.5 inches high and is shaped like a wine glass without the stem. You can buy it individually or in packs of two in stainless steel and colors such as black, brick red, harbor pink, navy, seafoam and white.
The YETI Rambler bottles offer the same feature, yet differ in sizes, which means you can easily find a bottle that can suit your hydrating needs. All these bottles have the standard features of a YETI drinkware, plus it comes with an insulated, 3-finger grip TripleHaul cap. The handle offers easier grips as you go on your adventure, and it is 100% leak-proof. The bottles also feature Over-the-Nose technology with its wide-opening, making it easier to drink, load and clean the bottle.
This can easily be your go-to everyday bottle at the office, school, or for taking a quick outdoor trip. The Rambler 18 oz. bottle is 9 ½ inches in height and 3 inches in diameter. You can choose from many different colors to suit your taste: stainless steel, black, brick red, charcoal, navy, olive green, LE coral, pink, harbor pink, camo, white, seafoam, sky blue, reef blue and Tahoe blue. You can also buy it in a stainless steel variant with a bonus YETI hat.
Get the 26 oz. bottle if you need a bottle for your refreshments when you’re not going to be off the grid for too long. This bottle is 10 ½ inches high and 3 ½ inches wide. It is available in colors such as stainless steel, black, white, navy, olive green, sand, seafoam, Tahoe blue and pink.
The Rambler 36 oz. Bottle belongs with you on the worksite, on the rapids, in the back country or in a day hike. This bottle is 10 ¾ inches high and 2 2/4 inches in diameter. It is available in stainless steel, brick red, canyon red, navy, camo, olive green, sand, reef blue, seafoam, white and Tahoe blue.
Sixty-four ounces is a lot of liquid – whether it’s ice cold water, coffee, wine or juice. This is meant to be used around the worksite, campsite, lake, beachside or anywhere you know you and your companion will be needing serious refreshment. It is 11 ½ inches high and 4 ¾ inches wide. This is only available in stainless steel.
Rambler Jugs are complete with a feature you would expect with a YETI Rambler, with plus features especially made for jugs. It comes with a full inch, FatLid insulation to ensure temperature retention; and a stainless steel handle with rubber grip for easier handling. The MagCap can lock to its dock easily by harnessing the power of magnets.
Use the Rambler Half Gallon Jug to supply the morning coffee fix for you and your crew or to keep yourself hydrated throughout the day under the sun. It is 10 inches tall and 6 inches wide, and is available in stainless steel.
This is the largest and heftiest Rambler available, perfect for supplying the much-needed ice-cold refreshment for you and your crew on a dawn-to-dusk day in the wild or the waters. This jug is 12 ½ inches tall and 6 ½ inches wide, and is also bought only in stainless steel.
History of YETI
Besides stainless-steel drinkware, YETI is a well-known manufacturer of outdoor lifestyle products like ice chests, coolers and other related accessories used mostly by fishing enthusiast, water enthusiasts, outdoorsmen and beachgoers. It was founded by brothers Ryan and Roy Seiders, who were avid outdoorsmen from Texas.
Roy was an angler and hunter, and made a career out of making custom boats for fishing the Texas Gulf Coast. On the other hand, Ryan owns Waterloo Rods (a fishing goods store) for 9 years and sold it in 2006. The two brothers were dissatisfied with the quality of coolers available and founded YETI that same year to create and sell their own high-end coolers in response. They started their company in their father’s garage in Dripping Springs.
In 2008, they began selling Tundra, YETI’s signature hard-shell cooler. The Tundra line series of cooler nowadays range from 20 to 350 quarts. These are designed to be rugged and can even be locked with two-padlocks, making their products “grizzly proof.” YETI coolers can keep ice frozen longer than other cooler brands. Ryan and Roy speculated that if they invest in quality, people will love it despite the high price. And they were right.
YETI began to take off in 2011 when their sales hit $29 million. Word spread among the hardcore fishing and hunting crowd. In 2012, two-thirds stake of the company was purchased by a New York private equity firm for $67 million.
In 2014, the Rambler Tumblers and the Hopper soft cooler line were introduced. The Colster can holder and the Rambler Lowball debuted a year after. It was in 2015 when the sales of YETI skyrocketed, and YETI became a gotta-have label. In 2016, the Rambler and Hopper line expanded. We can expect more product expansion, as the company experiences explosive growth in the recent years.
Why is YETI popular?
Brothers Roy and Ryan Seides launched the company only to build coolers that can retain ice, can withstand the test of time and endure the abuse of outdoor life. It started as a niche, but their products expanded into a mass-market brand.
YETI became a trusted and preferred brand for experts and serious outdoor enthusiasts to aid them in different range of outdoor activities. It shook the mundane, market with nearly-indestructible, high-end models of coolers and drinkware.
Why is the brand popular? YETI has built a reputation when it comes to quality. Because of this, customers have created a cult following to the brand. Rugged survivor enthusiasts love them for their longevity and dependability, while the rest of us pick them because we love having little luxuries in life.
Coolers and tumblers aren’t a status symbol, but YETI created it to be. The founders targeted specialty outdoor shops like fishing outfitters and filled a valuable niche. The cooler industry is dominated by big companies like Rubbermaid. But YETI offered their products to small companies and invested in educating customers about the advantages of buying their coolers. They took time to discuss why a $300 or $400 cooler was a worthy purchase. They knew the strength of their brand, which is durability, longer lifespan and high ice retention. They also reached out to fishers and hunters for testimonials, so their brand got higher credibility. Because YETI was the only cooler brand marketing to outdoor enthusiasts that way, it grew quickly.
Following companies like GoPro, YETI sought out well-known fishers and hunters and made brand advocates and influencers out of them. They requested video testimonials in exchange for free coolers. And since no other cooler company approached them, there had been no conflict of interest. They have been doing this even before the company had an established name. By offering a valuable item in return for attention and exposure of their product, the founders built a successful business by using simple and effective marketing tactics.
YETI also built up a loyal fan base by producing short films distributed in their social media channels, and by sponsoring key industry events, including fishing tournaments, sportsman shows, rodeos and barbeque contests.