The Wizard of Oz Promotion Machine: MGM’s Media Promotion Tornado

The Wizard of Oz Promotion Machine: MGM’s Media Promotion Tornado

Months before The Wizard of Oz was to be released in Los Angeles, MGM began a massive promotional campaign. Having spent over $3 million creating the film, MGM instituted a well-timed, comprehensive publicity plan to assure its success. In a pre-television era, where newspapers and magazines were the major advertising and promotional … Read more