MGM | Critics Rant

From Scratch: The Amazing Sets of The Wizard of Oz

Back in the day, MGM was a studio among studios, known for its expansive acreage, a multitude of soundstages, and an impressive stable of Hollywood stars, which included Clark Gable, Mickey Rooney, Jean Harlow, Spencer Tracy and, of course, Judy Garland. MGM had its own train station, park and zoo, and plenty … Read more

The Wizard of Oz Promotion Machine: MGM’s Media Promotion Tornado

Months before The Wizard of Oz was to be released in Los Angeles, MGM began a massive promotional campaign. Having spent over $3 million creating the film, MGM instituted a well-timed, comprehensive publicity plan to assure its success. In a pre-television era, where newspapers and magazines were the major advertising and promotional … Read more