Search engine positioning services are designed to influence traffic to a website. Since more traffic leads to more conversions, many businesses are already using these strategies to increase their returns. Only a small minority of users go past the first page of search engine results pages (SERPs) while looking up something. So, your website should always be at the top of the search results!
If you want your website to always be at the top of the SERPs, you need to devote some time and resources to your website. You can do this efficiently with the help of an agency that offers SEO guaranteed results, while you focus on what’s most important to you—running your business.
What Is Search Engine Positioning?
Search engine positioning is the practice of continually optimizing web pages to achieve better rankings on search engines for specific keywords. It is a subset of search engine optimization (SEO) that focuses on getting higher rankings for individual pages, instead of the more technical, sitewide SEO improvements or keyword research.
Why Is SEO Placement Important for Every Business?
According to a recent study made by Backlinko, the first three results on the SERPs usually get the most organic clicks. It also shows that going up just one spot on the search results can increase clickthrough rate (CTR) by 30%. This makes SEO placement highly important.
However, a lot has changed since search results were just blue links on a single page. Today, Google’s SERPs have a lot of elements, like:
- Featured/rich snippets
- “People Also Ask” boxes
- Knowledge graphs
- Top stories
- Videos and images
Since results pages already contain many features that you can leverage to improve your site rankings, search engine positioning isn’t only about one-upping your competition anymore. You also need to make an effort to maximize everything in the SERP sphere.
Important Elements an SEO Campaign Should Have for Guaranteed Results
You should consider following these steps to maximize your search engine positioning strategy:
Always optimize your existing and upcoming content
Ensure that the current content of your website’s pages is optimized according to the latest search engine algorithm updates, especially those pages that are already ranked high on the first page. Constant optimization is important because, given your past content, Google already thinks that your content is relevant to targeted keywords. Make minor on-page SEO and user experience (UX) tweaks to your web pages, and you’ll surely maintain good rankings. User experience is of foremost priority for Google as it always introduces various algorithms for finer user-experience. You can also consult a user experience agency so that they make all needed tweaks in your site whilst you focus on other spheres of your site.
Do internal linking
With your content optimized, you need to create internal links that direct users to the other pages of your site. You can also add external links from authoritative websites to your content. You need to do this, especially on pages that need to have their rankings improved. If you don’t know which sites are authoritative, you can use Ahrefs to identify them.
Remember to use keyword-rich anchor texts ALWAYS when you insert links. Doing so will make search engines better understand that your pages are highly relevant to your target keywords.
Optimize for higher organic clickthrough rates
By definition, CTR is a metric used to indicate how many clicks a webpage ad receives. It serves as a good basis for knowing how effective or successful your digital marketing campaign is.
When you look at Google Search Console, you can see how your pages are faring on the SERPs. If you have had a low CTR, but you make some optimizations that lead to a slight increase, it sends a signal to Google that more users want to visit your website. It will then improve your rankings by a few spots. However, if the opposite happens, your page would likely be demoted to a lower ranking. It may even be placed on page 2 or 3.
Boost your Core Web Vitals score
The Core Web Vitals report that you can get from the Google Search Console tells you how your pages perform by using real-world usage metrics. It uses Chrome data to see how users interact with your site, and it gives you important details about the activity. Although the report won’t influence your ranking signals directly, the information it provides gives you an idea of what’s worth optimizing for.
Google is shifting towards prioritizing user experience, so this will indirectly affect your search engine rankings. If your page is loading slowly or very hard to navigate, most users would probably leave. This behavior can significantly increase your bounce rate and affect your web page’s total dwell time.
Rank in multiple results for a particular keyword
If you manage to do this already, you should pat yourself on the back since this is an advanced SEO strategy. Ranking in several spots is one of the best ways to boost your site’s rankings on the SERPs, especially for the most crucial target keywords that are directly related to your business.
There are two primary ways that you can do to achieve this feat. You should:
Strive to rank your site in consecutive spots in one search result for a keyword. Although this is great when it happens, it is tough to accomplish. The simplest way for you to carry this out is by producing two pages that have similar topics and interlinking them.
If you own multiple websites, you can rank similar content for the same keyword from each website.
How to Choose the Right Agency for Your Search Engine Positioning Needs
A company that offers search engine positioning services will always use these strategies in all of its SEO campaigns:
Search Engine Marketing (SEM) Consulting
A good SEO agency will help you find the best strategy that fits your business’s needs and the objectives that you want to achieve. There are many reasons why you go through the SEM route, such as the ability to introduce your products or services to a broader audience, get more leads, and generate increased sales.
If you start with SEM, your website will also be among the top results on search engines—outperforming your competition and getting maximum customer awareness.
Search Engine Optimization and Positioning
For your website to be continuously placed at the top of the SERPs, you should work with a guaranteed company that knows the inner workings of SEO. You need to continually tweak your website to enable search engine crawlers to understand your web pages’ topics and rank them on the SERPs where they are relevant.
An SEO company should be able to identify the best keywords for your content to get better traffic. They should know which keywords to inject into your existing content or use in your future content. By implementing the right strategy, your content will be appropriately indexed by search engines and will rank high for your target keywords.
If your business’s niche involves very tough competition, having a well-optimized website may not be enough to guarantee a higher ranking on the search results. In this case, SEO agencies plan and manage online ad campaigns (or keyword advertising) to enable your content to reach more people. This strategy will definitely generate more leads and convert more customers.
Your site visitors want to know the benefits of choosing your product over those of your competitors. To convince them to perform the desired action—making a purchase or closing a deal—you should offer compelling content.
Your landing pages should always have compelling information to promote conversions, and an SEO agency can help you achieve this.
A website analysis is a vital step to getting a deeper understanding of how your website is performing and how effective the SEO campaign is that you have implemented. By looking into the numbers, an SEO agency can analyze your customer’s behavior while browsing your site and make tweaks to get guaranteed results.
To Sum Up
So, you want to ensure that your website will do well and that it will turn your visitors into regular customers. In that case, you need to avail yourself of search engine positioning services from a reputable SEO agency. If you don’t have the resources to hire people or do it yourself, it will be the best decision for your business. After all, you can focus on what you do best, which is running your company, while the experts do the legwork of getting your website higher rankings.
However, you need to ensure that you are hiring the best SEO agency. In essence, they should have a complete package for a successful digital marketing campaign. They should also have a stellar reputation in providing guaranteed results. Ardor SEO is a great company to work with, for example.
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