Typically, SERP means search engine results page. You open your browser, type your keyword, and the search engine will generate the results while you search for your content with human eyes. You can find no other tool to perform these activities.
Alternatively, you have SERP API that can recommend you with ideas and keywords for new and latest content to publish on your website. If you want a higher rank in the search engine, your content should be engaging and relevant.
Without SERP analysis, you might lose the opportunity to rank higher, gain visibility, and boost traffic to your website. Read along to achieve more insight into how SERP API can help you analyze the current market trends for content creation.
Some Essential SERP API Features
You can find SERP API features everywhere on the search result page. Moreover, Google keeps adding and updating features after testing various user responses. The below-mentioned SERP features can help you understand how their usability can enhance your website’s performance.
- Images: Carousal or block of related images
- People Also Ask: Ask questions concerning the actual query
- Places: Showing maps with 3-pack locations
- Answers: Comes in the form of featured snippets
- News: News articles
- Knowledge Graph: Providing information on specified titles
How To Determine The Searchers Intent
With the help of these SERP API features, you can determine what the searcher is looking for. When you look at the Google search results, you can understand what exactly your target audience is searching for. As a result, you can use those results to provide factual answers to your audience’s queries.
But, this isn’t all. To correctly determine the searcher’s intent, it is divided into three categories.
- Transactional: It is when a searcher knows what he/she is looking for and will make a purchase at the end. (when the searcher search with the “buy” word)
- Informational: It is when a searcher is looking for an answer on a specific topic. (searches for a direct response, long-tail keywords)
- Navigational: It is when a searcher knows what he/she wants but requires a proper direction. (usually queries related to branded search)
Nowadays, searchers’ intent has changed from all-text content to new and interactive types of content. Kane Jamison has proposed and classified searchers intent in the following:
- Split intent
- Branded intent
- News/Fresh intent
- Video intent
- Visual intent
- Local intent
The SERP API features use the above-mentioned search intents to classify what content can perform and rank well on the first page.
Focusing On The Content
After knowing the searcher’s intent, it’s time for you to find out what type of content people focus on and have a higher ranking. For that, you need a reliable SERP API tool.
With a robust SERP API, you can find out what keyword ranking at the top, and the top searched topics in the search engine. From the results, you can analyze what topics you need to write to address your targeted audience.
Also, SERP API gives you insights into who your competitors are and what keywords do they use. You can use their techniques to your advantage to outrank them on the search engine results.
Opportunity For Ranking Higher In SERPs
You need to think about whether you can outrank the content that is already ranking on the search results page or not. If your competitor page is ranked on the top of the first page, you need to create a strategy with less competitive keywords and target long-tail keywords.
The SERP API tool can also provide you with all the resources you need to incorporate into your content.
Your SERP analysis will not be useful until you apply it to your content. Once you have all the metrics and information in your hand, it’s time to create the content. Take all the notes you made about keywords, content formatting, and features, and do your content research.
Google will rank the content that is trustworthy, relevant, and authentic. Make sure to create content as unique and original as possible while answering your audience’s queries.
How To Optimize Your Existing Content
It’s not always about creating new content when your website has already published quite a few posts. Now, you need to refresh existing content by performing competition and keyword research via the SERP API tool.
Some other ways to quickly optimize your existing content are:
- Find related pages to your website and add internal links using anchor texts to target your page.
- Change the format of your content as per the searcher’s intent.
- If your content aims to answer a query, state the question directly in the heading.
It’s not like once you have done SERP analysis on your website content and your task is complete. The SERP API features, as well as the searcher’s intent, keeps on changing over time. You need to keep yourself updated with the latest trends and make changes whenever necessary.
Last but most important, you are writing content for your audience, so make it useful and understandable. If your content can solve the issues of your target audience, that means your SEO strategy is already working.