How Gym Management Software Works and Why Ambitious Gym Owners Use It

As a gym owner, you’ve got a lot on your plate. Class schedules, membership renewals, different packages depending on what potential clients want to purchase, employee schedules, equipment maintenance—and that probably barely scratches the surface of what you’re having to remember.

Wouldn’t it be great to have something to track all that stuff for you, so you’re free to focus on things that really matter—like the customer experience? And promoting your brand to entice new members to come in and check out your gym?

Gym management software is just what you need. Keep reading to see how it can make your life easier.

Manage Memberships with Ease

You probably have a few different types of memberships depending on what bells and whistles people want. Gym management software is accessible on a desktop or a cell phone, and you can create custom packages to offer folks along with different features that come with different membership types. Some memberships may include streamable, on demand content, which can be accessed through the platform as well.

Gym management software also manages class schedules. Depending on things like member demand and busy times, you might want to plan more instances of a class on Saturdays instead of Tuesday mornings. You can schedule a one-off class to accommodate a sudden influx of people.

This also means you’re able to optimize space. If there’s a room that rarely gets used, it could get repurposed for something else. On the flip side, if you’re frequently running out of space in a specific area, it might be time for an expansion.

Self Service Frees Up Staff to Utilize Their Skills

Your employees may be happy to run the reception desk, but chances are they’d rather be out there helping assist people on the floor, fixing equipment when needed, or maintaining the equipment so it stays in great shape.

With the right gym management software, you can install kiosks on the floor, so people can check in upon arrival. This reduces person to person contact, which might be seen as a plus during the pandemic. Additionally, new members can sign things electronically and all paperwork can be stored in the database, reducing the need for paperwork, and keeping everything in a secured database.

Marketing and Analytics Make Managing Multiple Locations a Breeze

If you’ve got multiple locations, fear not: gym management software can help you keep track of all your locations. Additionally, you can analyze which locations are busier at what times and allocate staff accordingly. With scheduling in a centralized database, your staff can easily see where they’re meant to be. If attendance is down in one area, you can focus on attracting members or reduce hours as needed.

With custom branding, you can build email campaigns from scratch or use a provided template to drum up more interest.

Gym Management Software Is a No Brainer

You want the best possible membership experience for gym goers, and you want to make sure your staff is utilized as efficiently as possible. Gym management software is the perfect way to take tasks off your plate.