Creativity and design have become an integral part of the business industry, including the food industry. In today’s age of Instagram and Snapchat, it has become essential that the packaging is creative, appeals to the customers, and keeps the food safe. Be it any kind of food; your customers will always be thrilled to see their food nicely packed, which also determines the earnestness of your work. If the food packaging is not creative, it is highly possible that the packaging would end up in the trash, adding more waste to the environment.
For this reason, you must supply your products in creative and innovative packaging that will compel the customer to buy your products that will spur our sales in the long run. If you are bewildered about coming up with a creative package design, Let’s have a look how you help you get attractive and super packages for your food products.
Why is Packaging Important for Food Products?
If you yearn to take your business’ success to the limit, you should always ensure that your food is packed effectively in prime-quality packaging. A high-quality food packaging offers the following benefits:
- Allows easy transportation of goods
- Preserves the integrity of food products
- Ensures protection from harmful bacteria, chemicals, pests, and other contaminants
- Provides information about the ingredients of the product
- Provides information regarding the exact portions
- Helps the customers in identifying the brand
What Role Does Packaging Play in Branding?
Along with its functionality, the aesthetic essence of the packaging should also be taken into account as it can profoundly impact purchase decisions. For example, if you deal with confectionery items, customers do not know your brand, then it’s the packaging that would appeal to them first. Out of all of the product choices, the customer would probably pull the product off the shelf with the most striking packaging. Customized candy boxes can also be of great help in this case. These candy boxes enable the customer to believe that the company caters to their tailored needs, consequently increasing customer satisfaction and loyalty to the brand. OBTPackaging offers a variety of versatile packaging for your branding purposes.
Once the customers have purchased your product, it is the unique and eye-catching packaging to help them remember the purchase. A well-designed packaging with well-balanced typography and imagery will also enable you to attain the tone you strive for. Let’s take custom cupcake boxes as an example. An aesthetically pleasing box of cupcakes will give the customers an optimum relish that they would not be able to resist on their social media platforms. These custom cupcake boxes will match their desired theme and add vibe to any occasion.
Futuristic Creative Packaging Design Ideas
No matter how phenomenal your advertising campaign is or how unique your brand logo is, it is always the packaging that will seal the deal. Following are some of the most amazing futuristic creative packaging design ideas that will help you temp a lot of customers into buying your product:
1. Technology-Friendly Packaging
Since technology has made its way in almost every aspect of our lives, incorporating it in product packaging does not sound like a bad deal. By embedding technology in packaging, you can offer enhanced security, information, and convenience to our customers. For example, you can utilize NFC chips, intelligent labels, or QR codes in your product packaging that customers can access with the help of their smartphones.
Technology packaging can also be beneficial in tracking various factors, including temperature, pH, flavor, quality, and freshness, to ensure that the product complies with the health standards. For example, temperature measuring can be the most advantageous in ice-cream box packaging as the customers would know if the ice cream would end up melting or not by the time they reach their homes. What a revolutionary way of packaging in ice-cream packaging!
2. Edible Packaging
To minimize the packaging waste, brands are striving to come up with edible packaging for their products. With the help of this strategy, instead of flinging the packaging in the trash bin, the customers will eat the packaging, too, along with the food. For example, a confectionary brand would spend a reasonable amount of time making custom cupcake boxes so as to not throw away the trash. If the packaging of the precious items is edible, the customers will be able to devour it. So these cupcake boxes will not only keep your cupcakes protected but also will be tempting to your sweet tooth.
Many successful and innovative attempts have been made to produce edible packaging with the help of apple, pumpkin, spinach, lemon, cheery, and rice, which can also be used in the packaging of different food packaging like customized candy boxes. However, the process of this futuristic food packaging is still in progress.
3. Smart Packaging
Who would not love a packaging that changes its color when the food is about to reach its expiry date. Innovative packaging will allow the customer to conveniently know whether the food is good to be eaten or not. In addition, innovative packaging will be embedded with sensors that will detect if the food is spoiled or contaminated and alert the customers about the product’s expiration by changing its color. In this way, a finely designed OBTPackaging will also enable your product to stand out in the market.
4. Water Soluble Packaging
Water-soluble packaging consists of food pouches that would easily be dissolved in water. Although it would be made out of plastic, it will ensure that there is no taste when consumed and the food product. This innovative packaging can be utilized to pack water-based food items, including drinks, soups, sauces, and cereals. However, this groundbreaking packaging will need secondary packaging to keep the product secure from bacteria and impurities.
5. Self Chilling/Heating Food Packaging
Self-chilling/heating packaging is the future of creative food packaging. This food packaging will enable the customers to have instantly chilled and warmed food on the go. In addition, the self-heating packaging will be highly productive for food products, including rice, pasta, and soup, to help them stay fresh and hot for a longer duration.
Self-chilling packaging can be used in beverages, cakes, and ice-cream box packaging that will keep them chilled as per your liking. These ice-cream box packaging will ensure that the moisture in your ice-cream is retained. Products with self-chilling or warming packaging will be a perfect option for camping or long travel journeys; you would not quickly get access to a microwave or freezer.
Over time, the demand for upgrades and innovation in food packaging will be elevated. Hence you must pay a significant amount of consideration to your food packing being more usable and environmentally-friendly. Furthermore, using these innovative packaging ideas will be more desirable for your customers, which will encourage them to make frequent purchases of your products.