As social media usage continues to skyrocket and a new generation of users come of age, Instagram’s status as the billion-user social media application is not going away. Over the last ten years, Instagram’s popularity has continued to skyrocket, unlike other social media platforms such as Facebook or LinkedIn. With over 500 million users logging in and scrolling on the application each day, there are endless target markets and customers for sales and marketing departments to chase. The world of funny animal videos, cute cats, and shiny cars is now regarded as one of the most lucrative marketing platforms for large global brands.
There’s no doubt that one of the fastest ways to build a relationship with your Instagram audience is to interact with them live. Live streaming on the Insta application can help to reveal a more social side of your company. As users and viewers begin to get more familiar with your brand, its tone, and personality, they will start to associate human-like characteristics with your company, such as caring, brave, enthusiastic, interesting, or bold. In marketing, we call this your company’s brand personality. But how do you make sure that your Instagram live session garners the attention that it deserves? In addition to using top websites like Expresso digital to acquire Instagram live views, there are other ways to direct organic traffic to your Instagram page that we are going to discuss throughout this article.
Create a Practice Account
When you first log in to host an Instagram live event, it should not be the first time you’ve used the live feature of the platform. However, if you are worried about the commands and functions that are required to properly host a live conversation on Insta, creating a second account to practice is an easy solution. Instead of discovering issues and making mistakes live in front of your followers, you’ll be able to practice on a new account with fewer potential consequences.
Creating a practice account can help you:
- Establish your speaking voice
- Work out technical issues
- Learn from mistakes
- Learn commands and required functions
- Gain confidence.
Focus on Audio Quality
One of the most common reasons Instagram live stream doesn’t have a lot of views is poor audio quality. Fuzzy sound or crackling noises in the background of an important conversation can be highly distracting and eventually lead to your followers dropping out of the hosted event. If you are hoping to run your brand’s Insta account and grow your following while incorporating video content, it might be worth the investment to purchase a professional microphone. A professional microphone will help to improve your audio quality and won’t take up a ton of space as a large video camera or lightbox may. You would be surprised to learn just how many celebrities and influencers use high-quality mics behind the scenes of their Instagram live events. Unfortunately, users who end up hosting live Q&As or talks using just their phone microphone can fall victim to windy conditions, loud music, or even nearby construction.
Do Not Disturb Mode
Do you have much experience with the Do Not Disturb mode on your phone, or have you only used it while taking a test or on an airplane? Believe us, the last thing you want is to be receiving a phone call from an outside source while you are hosting an interactive event. Can you imagine watching your favorite celebrity and then witnessing a call come in from their mother or a relative? This is an embarrassing event you can avoid altogether by putting your phone on Do Not Disturb mode. With just a few planning moments, you can be prepared for a flawless live Instagram event that will go uninterrupted if you can keep the audience engaged. Do Not Disturb mode is another trick that once you use, you’ll never understand why you hosted any other way.
No more beeps, rings, distracting vibrations, or incoming calls. Don’t fall victim to poor audio quality!
Create Engaging Content
Are you creating engaging content for your followers that they are interested in? It is important to remember that just because you are curious about a specific subject or want to talk about a topic doesn’t mean that your audience will identify with the conversation. When you are hosting a live talk on the Insta app, offering open questions or giving the viewers an opportunity to switch the subject can be incredibly beneficial and a good way to get organic views.
Host Live Q&A’s
Hosting a live question-and-answer session can be beneficial for both the brand in question and the audience. As a company, gaining as much information about your following and the target markets who are interested in your content as possible is always best. On the flip side, as a follower, it’s always fun to gain an insight into what makes a brand tick. Through a question-and-answer session, you’ll be able to offer a behind-the-scenes look at your company and personnel, which will only help establish your brand personality.
Grow Your Audience
It’s true. Instagram does have a billion users. While that number may seem far-fetched and almost made-up, it may be because, according to Hootsuite, 88% of Instagram users are outside of the United States. If your e-commerce business or other company has primarily focused on users in the United States, there may be an entirely untapped market that you have been overlooking. The great thing about hosting an interactive session on Insta is that it can be shared by followers and can even go viral. Some influencers on Instagram include DJ Khaled, Joanna Gaines, or Casey Neistat, who routinely find themselves with hundreds of thousands of live viewers, if not over a million at times.
If you’ve been worried about engaging with your audience on Instagram live for fear that it won’t get any views, you are not alone. Unfortunately, brands shy away from the live offering of the platform more often than you may think, most of the time because they don’t truly understand all the benefits.
Just remember, engaging with an audience on Instagram Live can:
- Directly lead to sales
- Help nurture potential customers
- Help to minimize your ad spend
- Grow your audience
- Create more engagement on social media
- Take the pressure of your sales team.
Are you ready to see first-hand how Instagram live can help your brand go? If so, now is the time to take the first step with all this knowledge fresh in your mind. For more information on how these tactics can be used on other social media sites, be sure to check out this article on Devdiscourse.com.