In the daily ordeal to search up worthy skincare products for one’s self, it’s quite common to stumble upon alluring claims and labels that tempt your beauty buds within no time at all. If you’re a regular customer of the beauty market then the hype of the ‘clean beauty’ concept must certainly have buzzed your ear. As the term itself suggests, it refers to product manufacturing via a toxic-free ingredient processing as an endeavor towards providing safer and sustainable alternatives in the cosmetic domain.
We’ve seen several similar waves of trends like the ‘green’ and the ‘organic beauty’ collections make their way into the mainstream in the past, and who are actually still doing great business in the open market till date. So, it makes one wonder, what’s the new deal offered here? How is it different from the already in vogue trends of natural beauty products as all three terms ‘organic, green and clean’ are indicative of the underlying concept of natural beauty, purity and harmlessness or, is it just another addition to the same fashion?
Beautycareinside is here to unfold all that you need to know about Clean Beauty.
The concept behind clean beauty culture
The more we are advancing, the more we are realizing that the actual solution to all our skincare and health problems lies within nature itself. No wonder we see a sweeping inclination of beauty firms to formulate and manufacture products with natural ingredients, non-toxic and more result oriented.
In the wake of this realization, a group of cosmetic chemists, dermatologists, and renowned aestheticians have jointly swung into action the ‘clean beauty movement’ as an endeavor to deliver “inside-out” themed products that cater to both the external and internal wellbeing. They claim to serve their customers from the perspective of personal care with products free of hormone disruptors (pesticides, phthalates), cancer inciting substances (parabens, formaldehyde releasers) and other internal medical disturbances.
It’s a medically acknowledged fact that chemicals wreak havoc on the body by damaging the lipid barriers of the skin making it highly sensitive and prone to risks. So, it is very likely that such organic claims will pitch in customers who want results within the ambits of safety.
Advantages of clean beauty
- Guarantees use of safe ingredients
- Enhances overall health and beauty
- Offers anti-aging relief
- Environment-friendly products
Controversial Status of Clean Beauty
If the advantages of these products speak highly in favor of the trend, why does it stand controversial? Why do we feel an open reluctance prevailing in adapting to the ‘clean culture’?
To answer this query, we really need to get our facts and opinions clear as to what we actually regard as ‘clean’ – of course harmless products, free of harmful chemicals that flaunt a track record of safety endorsed by researched approval.
In view of the same, some apparent reasons for its controversial status can be summed up as:
- We fail to find a standard or a common ground of definition of what we are actually terming as ‘clean’. Views, expectations and opinions are varying and what we are seeing in the market are mere projected claims of the brands themselves.
- The trend is still in the evolutionary stages, with reliability in a moot and no 100% claim of non-toxic ingredients.
- Some brand owners of the ‘clean’ movement itself like Gregg Renfrew ( Beautycounter) also claim to have failed to find usable ingredients without a certain amount of skeptical concerns.
- There are several independent sources of ‘ingredient information’ varying in claims thus, defying the credibility once again.
- What is ‘clean’ as per FDA regulation is not ruled out. Banned additives and chemicals are limited thus, the cosmetic industry has a free hand to use any ingredient it wants. Many lists issued by companies and retailers have ingredients that raise a brow against claimed non-toxicity.
- Certain ingredients used in the clean beauty are objectionable regarding their safety such as silicone (something not absorbed in the body), retinols which are a major ingredient of anti-aging products are researched as having possible risks of cancer on sun exposure etc. Hence, claims of ‘clean’ are not being followed in the true letter and spirit as yet.
- Some medical experts don’t seem to be convinced on technical grounds and tag the drift of clean beauty as more of a business model that merely is taking advantage of the transition to natural products rather than offering anything different.
- Just because something is natural does not make it clean.
These skeptical views make one ponder whether all the hype is actually worth it or not. Nevertheless, the above statements do not prioritize or endorse clean beauty products over others or vice versa. The ball is in the court of the consumers to decide.
Tips to choose which product is best for you?
Beautycareinside suggests that mere brand claims are no reasons or justifications whatsoever for you to compromise your health and safety. Some tips to help you buy the most convenient if not the best product are:
- Spring into action and do some research on products before actually buying them.
- Just because one product is good for someone, doesn’t mean it will render the same results for you. Search up reviews and recommended products that suit your skin type and requirement.
- While sifting the market for skincare products, it serves in the best interest to go for balanced formulations to reduce risk of harmful effects (if any).
- Go for the branded products as they offer quality and results and have an image to retain.
- Consult your dermatologist in case of apprehensions or safe opinion.
The clean beauty brand chants slogans of ‘safety and health, and terms itself as a viable beauty business that serves their purpose of business profitability while assuring customer safety. To what extent is the claim actually credible and beneficial, is actually something that requires you to do the homework. Beautycareinside believe that having the knowledge about what is “good on you, & “what is good for you” allows you to make better and safer choices when it comes down to your skincare regimen.