Artificial intelligence is widespread in many areas today, so sports products are no exception. If earlier preparation for sports events included only adherence to the regime, discipline, and regular training, now it also involves the involvement of technology.
Many programs were readjusted to better serve the diverse needs of the audience. The FIFA+ app, introduced during the 2022 FIFA World Cup, is an example of AI usage in fan audience engagement. When fans could point their smartphones at the football field, statistics, player information, and more were immediately delivered to the device.
Sports content involves passively receiving information and instantly capturing interesting moments. Therefore, the use of artificial intelligence additionally helps to attract the interest of viewers and fans of sports disciplines.
Prominent sports organizations are embracing AI technologies as they provide growth opportunities. For example, the English Table Tennis Association, the national governing body of table tennis in England, has partnered with AI-powered media and reviews platform Spectatr.ai.
It is about advanced artificial intelligence to capture all the moments of sports matches, resulting in high viewing figures. One example is processing one hundred hours of matches from the Mark Bates Ltd 2025 National Championship: table tennis fans were given access to high-quality content. In addition, it is essential to have analytics to improve the quality of sports materials by constantly using data.
Sports innovative solutions: BETER is ready for SiGMA Asia 2025
Artificial intelligence is gaining momentum as current trends show an interest in short and dynamic videos. Most brands that offer premium sports content today, for example, BETER, enthusiastically offer their audience non-standard solutions.
Brand’s flagship product, Setka Cup, covers 11,000+ monthly table tennis eventsavailable 24/7/365. Dedicated table tennis fans always have access to dynamic online competitions. The brand will present most of its products and breakthrough solutions at a large-scale event in June — SiGMA Asia in the Philippines. The BETER will present its portfolio, including:
- sports and also esports betting solutions;
- 48,000+ prime sports & esports events per month;
- accurate live-streaming, odds, and data;
- dedicated integrity team ensuring fair play.
Industry leaders may visit SiGMA Asia 2025, one of the year’s most anticipated events in the Asian market, to learn more about AI trends in sports content and other innovations in tech solutions.