Website typography is one of the most essential elements in web design that has a significant impact on your brand and user experience. It means choosing a unique font, increasing leading, altering the measure, a process to make your web pages appealing and legible for your visitors.
According to an article published in Forbes, White space or negative space improves user experience. There are many ways to design an effective website, one of which is the smart use of white space. Though people think that white space in web design is nothing but blank space, it is not so. White space or negative space makes your web pages look neat and not cluttered. Improper use of white space will make your web copy hard to read.
In this article, we will walk you through the seven useful tips to make typography pop in your web design in no time! Here is how:
1. Make your heading space tighter
Most of the typefaces are meant for use in the body text, which means big blocks of running letters and several lines long. When such a font was designed, the same was spaced for this specific use.
Unlike running words, headings look short and have more white space surrounding the same, primarily over and underneath any heading. Additional white space would visually flood the white space in the word shapes and makes lettering look spaced out. You can resolve this by tightening the heading space. In simple words, it means contracting the word as well as letter spacing of your site headings by one percent to five percent.
2. Amplify color contrast
When spreading out website text, web designers usually see thetext as a complete block when it comes to visual design. A designer sees text quite differently compared to website visitors. A professional web designer places text asa shape, while a visitor reads the same line by line. That is the reason why web design experts seem to undervalue the level of contrast, the text needs.
As far as light gray text is concerned, it looks aesthetically great, but ineffective when it comes to functionality. Your website text requires easy reading.It should meet WCAG AA and WCAG AAA principles on desktop and mobile respectively. In some scenarios, you need to focus on color contrast when it comes to numerous sources of ambient light. The bigger the text, the more flexibility you experience. Make sure to test your website text meticulously for contrast, but remember 18px text on a white background must not look lighter than #595959
3. Leverage system fonts for contributions
Users value privacy more than anything else does. Therefore, as a web designer, you need to restore confidence in users that their information is secure, which leads to your website’s positive user experience (UX).
You need to style your HTML contributions for use in system fonts. The operating system or OS will normally set the default ones, the font your visitors are accessing your website with, usually. It helps in creating a proper demarcation between your brand data in the brand lettering and the visitor’s data in the visitor’s lettering or fonts. When you use system fonts, it inspires the visitors to feel that their data is safe, builds credence, and improves website conversions. If you would like to learn more about system fonts, how web design Jordan can help your website look stunning, you may consult professional designers.
4. Relax non-word spacing space
When visitors read, they do not spell out the words by every letter. On the contrary, they identify the shape of word groups and word shapes. When it comes to the majority of micro-typography, it means not disturbing the word shapes. Then, there are instances, when you like to stop word formation and let individual characters stand out in the design.
You need to relax the letter spacing on a text so that users can read it as a character sequence, like tracking codes, tabular information, serial numbers, and things like that.
5. Mark the paragraphs one time
Paragraphs full of text call for visual suggestion to show that they have started. You will find three ways through which it’s is usually communicated. It is like this, after a heading, a vertical space before a paragraph, or for that matter, aligning the initial line.
Every paragraph must utilize one of such indicators and one simply. Owing to the character of web copy as well as the advantages headings have rapidly scanning and reading copy, for the majority of websites; the preferred choice is anarrangement of following vertical space and a heading.
6. Utilize the right quotes
Single as well as double quotes, apostrophes are particular characters. The majority of fonts offer a hieroglyphic character for these, which is different from the single or double quote key on the device keyboard.
When it comes to these quotes, they are usually perceived as smart quotes, as word-processing applications commonly include the option to become smart about the use of hieroglyphic characters. The use of the right quotes is one of the easiest ways to deliver a sophisticated text piece that looks pleasing on web pages.
7. Use authentic styles
For many reasons, be it font availability or insistent optimization, it is a common practice for websites to fake interchange styles leveraging cascading style sheets (CSS). Even italics are faked like oblique with a slant as well as bold weights faked by utilizing the browser’s defaults. Again, small caps faked by setting words to uppercase and minimizing the font size.
These tactics will lead to more damage to your web page design instead of doing any better. The use of imprecise word shapes will disturb the natural flow of words, affecting easy reading. If you fail to organize authentic bold, italics, or small caps, avoid faking them. You can look for substitute methods to highlight, like changing the colors.
Typography in web design is an essential component and you need to use it the professional way to improve readability and user experience. Your web pages should look appealing, neat, de-cluttered, and information easy to process. Keep these tips in mind when you design your next website.