When you’re starting out in digital marketing, the first thing you need to do is establish your goals. This will help you find a clear direction and develop effective strategies that will be trackable.
The rest of the digital marketing tactics you want to use will all depend on your goals. Whether they are B2B or B2C, some of the most popular goals are lead generation and online sales. But there is also brand recognition, traffic, and even customer retention to think about.
1. Use content marketing for SEO benefits
Content marketing is all about creating quality, relevant content to attract and engage your audience. The idea is that once you’ve attracted a specific group of people, they’ll continuously come back for more information or solutions to problems. It’s one of the best ways to increase organic traffic and generate leads for your business because it shows that you’re an expert in your field and provides value to your potential customers.
You need to take advantage of First Page to promote your business, and digital marketing provides you with a wide range of channels to do so. There are some incredible statistics that show the power of digital marketing. For example, 60% of consumers feel more positive about a brand after consuming content from it. In addition, this same content can lead to impressive conversion rates. On average, conversion rates go up by 2.86% when good content is created for a site.
Creating content also gives you something to share on social media platforms. Consistent, quality posts on social media not only boosts brand awareness, but it keeps the conversation with your audience going and builds trust with potential customers.
2. Optimize your website for mobile users
Mobile optimization should be a no brainer at this point, but there are still many businesses that haven’t taken the time to optimize their website for mobile users yet. According to data collected by Google, 67% of users are more likely to purchase from a mobile-friendly site than a non-mobile friendly site.
3. Use video on social media
Social media users are consuming more video content than ever before. In fact, Cisco predicts that video will account for 80% of global internet traffic by 2019. The good news is that it’s now possible to create professional-looking videos with relatively modest equipment and at minimal cost.
For example, if you have an iPhone and a tripod (which costs less than $20), you can make a great-looking YouTube video in which you demonstrate a product or service. As another option, consider using Facebook Live to show your customers how to use one of your products or do something else of interest to them.
4. Finding the right software
If you want to run an online business, finding the right software is crucial. The first and most crucial step in creating an online presence is to have a successful digital marketing strategy. No matter what kind of business you run, all-in-one marketing automation software like www.adplorer.com will help you create and manage all of your marketing campaigns. After all, your website is the first thing your customers will see. If you don’t know anything about web design or programming, you could ask a professional to do the job for you. However, hiring a professional can be expensive and take time, so it’s best if you find software that has already been developed — and that can be easily customized.
5. Designing an engaging website
Your website is the face of your company and should always look professional. People spend more time online nowadays than ever before and are used to seeing high-quality websites with engaging content. If your website isn’t user-friendly or visually appealing, people may think twice about doing business with you. You should make it easy for people to navigate through your site and use high-quality images and video to capture their attention.