There has been much debate over the past decade about whether video production is worth the expense and trouble for a small business trying to get its name out. The question is, from experience, is it really worth it? There are many reasons to show your audience your products and services through the use of videos. As a small business owner, you should know if there are any good reasons why video production is a good marketing strategy for you.
As a marketer, you want to be more efficient with your efforts. You want to be found in the era of information overload and dire attention deficit. That’s why hiring the best video production company in Melbourne is the best method of advertising. Here are 4 good reasons why video production is the best method of advertising that will help you make a case for your boss.
Business cards and shared video
Today, customers go online to get information about your business. When they do, consumers sometimes come in contact with a video marketing campaign you are staging for your business. They might watch the video, ignore it or even leave a comment. It’s amazing how customers can talk about your campaign if they are really flattered and happy with what they saw and don’t mind leaving a nice comment for you on YouTube.
Video is the fastest-growing digital marketing tactic in the world. Research indicates that more than a billion people are watching videos online each day. Video marketing is now used by 94% of businesses in at least one place on their website. The figures don’t lie: marketers are flocking to video as a popular and engaging way to promote their products and services.
Consistent message
To communicate effectively, businesses need to reach markets and customers where they are now. Video is continuing to evolve in importance. It’s a great way to get your marketing message across to a larger market and also allows you to interact with current and potential clients. A large percentage of the population would rather watch a video than reading content. Video can also be used as a training or support tool for customers already in place.
Consistent growth
I have been struggling to grow my site for months now. I have learned a lot during this process, including SEO basics, and that video is the organic traffic driver of the future. I’ve looked at many popular websites and noticed they all use YouTube videos as a way to increase traffic, improve ranking, and get backlinks from other high-ranking sites. This is pretty much what I’ve been doing ever since: producing videos on hot trending topics and link them back to my blogs using visual bookmarks.
Training and tutorials
You’ve probably heard the phrase “a picture is worth 1,000 words”, but videos are worth even more! Videos grab your audience’s attention and make them feel connected to you. Video production is an inexpensive method to train people or make sales on products that need a demonstration.
Graphics added into videos can enhance the message conveyed by a speaker. Video production can be used as a low-cost option to train staff in a particular area that lacks experience or an inexpensive way to sell a product.