Here at Critics Rant we have a passion for great content and great web sites.Anyone can launch a website these days and fill it with great copy, but conversions are far from guaranteed. Why? Because people react to a lot more than just your writing skills. What if the content you publish … Read more
Introduction With an attention span less than that of a goldfish, it’s no surprise that most of us don’t fully read all copy on a page anymore. This makes it very difficult to write engaging copies as only around 15% people read everything word-by-word. If the readers are unable to understand your … Read more
Did you hear the news that Taco Bell is …. wait for it …. wait for it… ‘America’s favorite Mexican restaurant’. Yes according to a poll done by The Harris Poll for Yahoo! Finance Taco Bell was voted the best Mexican restaurant in the country. When we read the headline our minds … Read more